Brand Performance: Can a Hotel Mattress Increase ROI?
It can if it's a Sealy® hotel mattress. As the world's most preferred and recognized bedding brand for more than 30 years, Sealy hotel mattresses can be leveraged to increase guest satisfaction, occupancy rates and ADR to increase return on investment.
Sealy Brand Performance
Sealy has the highest consumer awareness (by more than two to one) and is the most preferred and recognized bedding brand in the world. Studies show that people prefer a room with a Sealy hotel mattress. Guests know they sleep well on a Sealy, and they want to sleep that well every night — at home and in your hotel. They'll even pay more for it. In fact, more than 75 percent of guests responding to a recent survey indicated they will pay $10 to $15 extra to sleep on a new hotel mattress of their preferred brand.* And 67.6 percent say hotels should advertise that they have all new hotel mattresses, since this is a key factor in selecting a hotel. Even if something goes wrong during their stay, sleeping on a Sealy hotel mattress will leave them feeling satisfied with your property. Plus, since Sealy beds come in numerous models and configurations, there's a Sealy sleep system
just right for every property, every price point and every guest.
Sealy commitment continues after the sale. With a powerful Guest Purchase Program that lets guests know you offer Sealy hotel mattresses because you have their best sleep in mind. It's just one more way Sealy demonstrates the leadership you expect.
*Source: America's Research Group
Sealy Leadership
Sealy's hospitality bedding is in every major hotel chain. Sealy is the best-selling, most preferred and most recognized hotel mattress brand, and has been the bedding market leader for more than 30 consecutive years. We're also the number-one hotel mattress brand for upscale, upper upscale and luxury hotels worldwide. Why? Because Sealy beds exceed comfort and performance standards of even the most demanding properties. Our industry-leading research and development (R&D) center has designed the most technologically advanced sleep systems for optimum comfort, support and performance. And smart hospitality executives know that a good night's sleep can increase guest satisfaction, loyalty and ADRs.
In addition, we maintain our leadership position while being responsible stewards of the environment. Through environmental initiatives like improving sustainability and implementing other environmentally friendly practices, we take our commitment seriously.
To learn more about what the power of the Sealy brand can do for you, contact us or download our Corporate Overview Brochure >